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Theme & amusment parks
Context
Double digit growth and heavy ongoing investments
Challenges
How can we maintain our status and growth, and increase our profiit margin?
Available Data
Sales and scan-ins from the ticketing system, Shops and Restaurants sales, Hotel bookings.
KPIs
2 000
Segments
+10%
Additionnal turnover
2 000
Segments
400 M
Enriched
Data points
Context
Needs to improve its knowledge of distinct visitor behaviors and spending habits.
Challenges
How can we counter the post-novelty erosion of our attendance and deliver optimized marketing efforts to our audiences?
Available Data
Sales and scan-ins from the ticketing system, Shops and auxiliary activities
KPIs
37
Optimized Market Activations
4 663
Weather correlation tests
400 M
Enriched
Data points
Context
The company was looking for an AI, machine-learning based, omni-channel solution to optimize prices across B2B, B2B2C and B2C.
Challenges
How can Management and operations improve sales performance on a day to day basis? How can prices be finely tuned to meet both the company's strategy, and operational constraints?
Available Data
Global Distribution and Booking System (GDS & CRS).
KPIs
56
Pricing rules
1000+
Managed Tour Operators
6
Coordinated
Sales channels
30
B2C Segments
Parks
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