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Theme  & amusment parks

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Context

Double digit growth and heavy ongoing investments

Challenges

How can we maintain our status and growth, and increase our profiit margin?

Available Data

Sales and scan-ins from the ticketing system, Shops and Restaurants sales, Hotel bookings.

KPIs

2 000

Segments

+10%

Additionnal turnover

2 000

Segments

400 M

Enriched

Data points

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Context

Needs to improve its knowledge of distinct visitor behaviors and spending habits.

Challenges

How can we counter the post-novelty erosion of our attendance and deliver optimized marketing efforts to our audiences?

Available Data

Sales and scan-ins from the ticketing system, Shops and auxiliary activities

KPIs

37

Optimized Market Activations

4 663

Weather correlation tests

400 M

Enriched

Data points

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Context

The company was looking for an AI, machine-learning based, omni-channel solution to optimize prices across B2B, B2B2C and B2C.

Challenges

How can Management and operations improve sales performance on a day to day basis? How can prices be finely tuned to meet both the company's strategy, and operational constraints?

Available Data

Global Distribution and Booking System (GDS & CRS).

KPIs

56

Pricing rules

1000+

Managed Tour Operators

6

Coordinated

Sales channels

30

B2C Segments

Parks
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