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Natural sites, aquariums & zoos
Context
A stagnating attendance. Unreliable reporting and non-specific marketing campaigns based on intuition
Challenges
What is the optimum level of attendance and willingness to pay of my different audiences?
How can we shatter the revenue glass-ceiling?
Available Data
Sales, scan-ins, from the ticketing system, Restaurants and Shop sales.
KPIs
+49
Total per cap revenue
+66%
Additionnal turnover
4
Revenue flows
Activated
Internal operational costs
Context
Needs to improve its knowledge of distinct visitor behaviors and spending habits.
Challenges
How can we counter the post-novelty erosion of our attendance and deliver optimized marketing efforts to our audiences?
Available Data
Sales and scan-ins from the ticketing system, Shops and auxiliary activities
KPIs
37
Optimized Market Activations
4 663
Weather correlation tests
37
Optimized Market Activations
Natural sites
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