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Natural sites, aquariums & zoos
Context
A stagnating attendance. Reporting and statistics lack automation to assist in marketing campaigns targeting.
Challenges
What is the optimum level of attendance and willingness to pay of my different audiences?
How can we shatter the revenue glass-ceiling?
Available Data
Sales, scan-ins, from the ticketing system, Restaurants and Shop sales.
KPIs
+49
Total per cap revenue
+66%
Additionnal turnover
4
Revenue flows
Activated
Internal operational costs
Context
Needs to improve its knowledge of distinct visitor behaviors and spending habits.
Challenges
How can we counter the post-novelty erosion of our attendance and deliver optimized marketing efforts to our audiences?
Available Data
Sales and scan-ins from the ticketing system, Shops and auxiliary activities
KPIs
37
Optimized Market Activations
4 663
Weather correlation tests
37
Optimized Market Activations
Natural sites
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