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Sports & Events

Fuel Growth with Precision. Engage Fans Smarter.

Apollo Plus turns event data into actionable insights, from ticketing and concessions to fan segments and campaign impact. Make every event an opportunity for attendance growth and revenue optimization.

Problem we solve

Events demand precision. Guesswork leaves revenue on the table

Whether you run stadiums, arenas, tournaments, or experiences, you juggle multiple revenue streams, diverse audience segments, and tight operational constraints.

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Apollo Plus centralizes ticketing, F&B, merchandising, marketing, and event schedules into one unified platform. Powered by predictive AI, you can forecast attendance, tailor offers by segment, optimize staffing and inventory, and fine-tune real-time marketing—all across events or venues.

Key Capabilities

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Unify Data Across Events and Channels

Aggregate ticket sales, service usage, sponsorship data, and attendee profiles, even across venues and seasons—in a single source of truth.

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Forecast Occupancy and Ancillary Spend

Anticipate guest flows and cross-service consumption by season, segment, or event.

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Optimize Schedules, Services, and Staffing

Adapt staff schedules and inventory to match real-time demand. Optimize cost without compromising service.

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Identify Key Segments and Revenue Drivers

Know who spends, when, and where. Use real guest data to build yield strategies, packages, and upsells that convert.

We broke through the attendance ceiling: an extra 20,000 spectators in two years, with real-time insight and segment targeting.

 Matthieu Bosquet, FFT, Head of Ticketing

Roland‑Garros, Paris Masters

How It Works

One powerful SaaS. All your data, unified.

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  1. Connect all your operational and transactional systems

  2. Enrich with external factors (weather, holidays, events)

  3. Analyze guest flows and segment behaviors with AI

  4. Act with reliable forecasts, alerts, and revenue insights

Get Started

Let’s make your next season your best yet.

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