Rocket

Turn Data into Actionable Strategies

Rocket is the final layer of our three-step SaaS solution. It concentrates our most advanced algorithms and domain expertise to transform your data into clear, high-impact strategic guidance. With Rocket, you gain deep understanding of your market, optimize your offers, and align every action to your revenue and attendance goals.

Core Features

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Segmentation

Rocket uses clustering techniques based on real transaction data to define strategic customer segments. We correlate behavioral patterns and enrich your marketing approach with deep, actionable audience insights.

Demand analysis

Understand how each offer meets demand. Rocket highlights specific audience behaviors to help tailor strategies for every group.

Price elasticity & willingness to pay

Measure how each segment reacts to price changes, estimate price sensitivity, and identify the optimal timing and pricing windows to act.

Daily performance tracking

Rocket tracks daily load curves, identifying where demand meets goals and where corrective actions are needed.

Alerts system

Stay informed with smart alerts triggered multiple times per day if needed. Rocket prioritizes key insights to help you react in real time.

Strategy activation & integration

Rocket identifies relevant strategies and pushes them to your systems for fast execution.

Optimized communication planning

Based on demand dynamics and your revenue objectives, Rocket builds a communication calendar aligned with your performance goals, maximizing impact and ROI.

Segment Module: Reveal Hidden Value

Rocket’s Segments menu is built to model natural demand across relevant variables like geography, sales channel, basket type, seating category, event type, or calendar date.

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Segment presentation

We define and validate clear, actionable segmentation models in collaboration with your ops teams.

Demand tracking per segment

Follow how natural demand evolves over the season for each group. Spot effects from campaigns or changes in behavior.

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Key segment indicators

• Revenue per customer (TREVPEC)

• Booking window

• RevPAR

• Elasticity: How demand responds to price shifts

• Willingness to pay: Max price each group is likely to accept

• Demand intensity: How strong or shiftable the demand is