Marketing & Communication
Target smarter. Prove impact.
Apollo Plus transforms raw visitor data into actionable insights for your marketing and communication teams. Identify high-potential segments, refine your timing, and track real ROI, all from a single platform.
Problem we solve
When campaigns are blind, budgets are wasted.
Marketers often lack visibility on who buys what, when, and why. Campaigns are launched without knowing the audience’s real sensitivity to price, product, or moment.
Apollo Plus gives you the tools to understand demand patterns, segment behaviors, and elasticity across timeframes and offers. With that clarity, you know who to talk to, what to offer, and when to act — to maximize every euro spent.
Key Capabilities
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Understand price sensitivity by product and segment
Discover how different customer types react to pricing, bundles, or promotions, across seasons and channels..
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Optimize campaign timing and targeting
Know when to launch and who to target based on real-time demand forecasts and segment dynamics.
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Track performance and ROI, every week
Monitor how your campaigns shift segment composition, uplift conversions, and influence ticket mix over time.
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Align marketing with commercial potential
Match your communication plan with real-world behavior, not just intuition. Know which segments are underperforming and where to act.
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Measure mix and volume evolution
Stay on top of your weekly business mix: understand which audiences are growing, declining, or peaking and adjust fast.
How It Works
One powerful SaaS. All your data, unified.
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We collect and centralize your data (ticketing, shops, F&B, events, external factors)
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We enrich and model your demand (predictive algorithms, attendance forecasts, segmentation)
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You access clear dashboards and strategic alerts
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You take smarter, faster, more impactful decisions
Get Started
Let’s make your next season your best yet.